Strategic marketing problems : cases and comments instructor's manual

Strategic marketing problems : cases and comments instructor's manual

Detalles Bibliográficos
Autor Principal: Kerin, Roger A.
Outros autores: Peterson, Robert A. (Robert Allen) 1944-
Formato: Libro
Idioma:English
Publicado: Boston, Mass. Prentice Hall c2010.
Edición:12th ed.
Subjects:
Marketing > Decision making > Case studies.
Marketing > Management > Case studies.