Kerin, R. A., & Peterson, R. A. (2010). Strategic marketing problems : cases and comments: Instructor's manual (12th ed.). Prentice Hall.
Chicago Style (17. basım) AtıfKerin, Roger A., ve Robert A. Peterson. Strategic Marketing Problems : Cases and Comments: Instructor's Manual. 12th ed. Boston, Mass: Prentice Hall, 2010.
MLA (9th ed.) AtıfKerin, Roger A., ve Robert A. Peterson. Strategic Marketing Problems : Cases and Comments: Instructor's Manual. 12th ed. Prentice Hall, 2010.
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