APA (7th ed.) Citation

Kerin, R. A., & Peterson, R. A. (2010). Strategic marketing problems : cases and comments: Instructor's manual (12th ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems : Cases and Comments: Instructor's Manual. 12th ed. Boston, Mass: Prentice Hall, 2010.

MLA (9th ed.) Citation

Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems : Cases and Comments: Instructor's Manual. 12th ed. Prentice Hall, 2010.