We are not the same as you and I causal effects of minor language variations on consumers' attitudes toward brands.

We are not the same as you and I causal effects of minor language variations on consumers' attitudes toward brands.

Bibliografische gegevens
Gepubliceerd in:Journal of consumer research V. 39, 1-4 (2012).
Hoofdauteur: Sela, Amer
Formaat: Artikel
Taal:English
Onderwerpen:
Consumer attitudes.
Language.
Brand equity.
Perceptions.