An arousal regulation explanation of mood effects on consumer choice.

An arousal regulation explanation of mood effects on consumer choice.

Dades bibliogràfiques
Publicat a:Journal of consumer research V. 39, 1-4 (2012).
Autor principal: Di Muro, Fabrizio
Format: Article
Idioma:English
Matèries:
Product choice.
Emotions.
Motivation.
Self-control.