An arousal regulation explanation of mood effects on consumer choice.

An arousal regulation explanation of mood effects on consumer choice.

Sonraí bibleagrafaíochta
Foilsithe in:Journal of consumer research V. 39, 1-4 (2012).
Príomhchruthaitheoir: Di Muro, Fabrizio
Formáid: Alt
Teanga:English
Ábhair:
Product choice.
Emotions.
Motivation.
Self-control.