APA-referens (7:e uppl.)

Armstrong, G., & Kotler, P. (2011). Marketing: An introduction (10th ed.). Prentice Hall.

Chicago-referens (17:e uppl.)

Armstrong, Gary, och Philip Kotler. Marketing: An Introduction. 10th ed. Boston, Mass: Prentice Hall, 2011.

MLA-referens (9:e uppl.)

Armstrong, Gary, och Philip Kotler. Marketing: An Introduction. 10th ed. Prentice Hall, 2011.