Citazione Stile APA (7a Edizione)

Armstrong, G., & Kotler, P. (2011). Marketing: An introduction (10th ed.). Prentice Hall.

Citazione stile Chigago Style (17a edizione)

Armstrong, Gary, e Philip Kotler. Marketing: An Introduction. 10th ed. Boston, Mass: Prentice Hall, 2011.

Citatione MLA (9a ed.)

Armstrong, Gary, e Philip Kotler. Marketing: An Introduction. 10th ed. Prentice Hall, 2011.