APA-viite (7. p.)

Armstrong, G., & Kotler, P. (2011). Marketing: An introduction (10th ed.). Prentice Hall.

Chicago-viite (17. p.)

Armstrong, Gary, ja Philip Kotler. Marketing: An Introduction. 10th ed. Boston, Mass: Prentice Hall, 2011.

MLA-viite (9. p.)

Armstrong, Gary, ja Philip Kotler. Marketing: An Introduction. 10th ed. Prentice Hall, 2011.