APA (7th ed.) Citation

Lamb, C. W., Hair, J. F., & McDaniel, C. (2011). MKTG4: Student edition (2010-2011 edition.). South-Western.

Chicago Style (17th ed.) Citation

Lamb, Charles W., Joseph F. Hair, and Carl McDaniel. MKTG4: Student Edition. 2010-2011 edition. Mason, Ohio: South-Western, 2011.

MLA (9th ed.) Citation

Lamb, Charles W., et al. MKTG4: Student Edition. 2010-2011 edition. South-Western, 2011.