APA (7th ed.) Citation

McDaniel, C. D., & Gates, R. H. (2010). Marketing research essentials (7th ed.). Wiley.

Chicago Style (17th ed.) Citation

McDaniel, Carl D., and Roger H. Gates. Marketing Research Essentials. 7th ed. Hoboken, N.J: Wiley, 2010.

MLA (9th ed.) Citation

McDaniel, Carl D., and Roger H. Gates. Marketing Research Essentials. 7th ed. Wiley, 2010.