Conjoint analysis and discrete choice experiments for quality improvement.
Conjoint analysis and discrete choice experiments, which were developed in fields such as marketing and economics, are useful for understanding the voice of the customer to guide quality-improvement efforts. Unfortunately, these methods have received relatively little attention in the quality area....
| Xuất bản năm: | Journal of Quality Technology 45, 1 (2013). |
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| Tác giả chính: | |
| Định dạng: | Bài viết |
| Ngôn ngữ: | English |
| Những chủ đề: |