APA (7th ed.) Citation

French, J., Reynolds, L., & Merritt, R. (2011). Social marketing casebook. Sage.

Chicago Style (17th ed.) Citation

French, Jeff, Lucy Reynolds, and Rowena Merritt. Social Marketing Casebook. Los Angeles, Calif: Sage, 2011.

MLA (9th ed.) Citation

French, Jeff, et al. Social Marketing Casebook. Sage, 2011.