APA引文

Kerin, R. A., & O'Regan, R. (2008). Marketing mix decisions: New perspectives and practices. American Marketing Association.

芝加哥风格引文

Kerin, Roger A., 与 Rob O'Regan. Marketing Mix Decisions: New Perspectives and Practices. Chicago, Ill: American Marketing Association, 2008.

MLA引文

Kerin, Roger A., 与 Rob O'Regan. Marketing Mix Decisions: New Perspectives and Practices. American Marketing Association, 2008.

警告：这些引文格式不一定是100％准确.