APA-referens (7:e uppl.)

Kerin, R. A., & O'Regan, R. (2008). Marketing mix decisions: New perspectives and practices. American Marketing Association.

Chicago-referens (17:e uppl.)

Kerin, Roger A., och Rob O'Regan. Marketing Mix Decisions: New Perspectives and Practices. Chicago, Ill: American Marketing Association, 2008.

MLA-referens (9:e uppl.)

Kerin, Roger A., och Rob O'Regan. Marketing Mix Decisions: New Perspectives and Practices. American Marketing Association, 2008.