Citazione Stile APA (7a Edizione)

Kerin, R. A., & O'Regan, R. (2008). Marketing mix decisions: New perspectives and practices. American Marketing Association.

Citazione stile Chigago Style (17a edizione)

Kerin, Roger A., e Rob O'Regan. Marketing Mix Decisions: New Perspectives and Practices. Chicago, Ill: American Marketing Association, 2008.

Citatione MLA (9a ed.)

Kerin, Roger A., e Rob O'Regan. Marketing Mix Decisions: New Perspectives and Practices. American Marketing Association, 2008.