Style de citation APA (7e éd.)

Kerin, R. A., & O'Regan, R. (2008). Marketing mix decisions: New perspectives and practices. American Marketing Association.

Style de citation Chicago (17e éd.)

Kerin, Roger A., et Rob O'Regan. Marketing Mix Decisions: New Perspectives and Practices. Chicago, Ill: American Marketing Association, 2008.

Style de citation MLA (9e éd.)

Kerin, Roger A., et Rob O'Regan. Marketing Mix Decisions: New Perspectives and Practices. American Marketing Association, 2008.