Cita APA (7a ed.)

Kerin, R. A., & O'Regan, R. (2008). Marketing mix decisions: New perspectives and practices. American Marketing Association.

Cita Chicago Style (17a ed.)

Kerin, Roger A., y Rob O'Regan. Marketing Mix Decisions: New Perspectives and Practices. Chicago, Ill: American Marketing Association, 2008.

Cita MLA (9a ed.)

Kerin, Roger A., y Rob O'Regan. Marketing Mix Decisions: New Perspectives and Practices. American Marketing Association, 2008.