Kerin, R. A., & O'Regan, R. (2008). Marketing mix decisions: New perspectives and practices. American Marketing Association.
Dyfyniad Arddull ChicagoKerin, Roger A., and Rob O'Regan. Marketing Mix Decisions: New Perspectives and Practices. Chicago, Ill: American Marketing Association, 2008.
Dyfyniad MLAKerin, Roger A., and Rob O'Regan. Marketing Mix Decisions: New Perspectives and Practices. American Marketing Association, 2008.
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