Kurtz, D. L., & Boone, L. E. (2008). Boone & Kurtz contemporary marketing (instructor's edition, 14th ed.). South-Western/Cengage Learning.
Chicago Style (17th ed.) CitationKurtz, David L., and Louis E. Boone. Boone & Kurtz Contemporary Marketing. instructor's edition, 14th ed. Mason, Ohio: South-Western/Cengage Learning, 2008.
MLA (9th ed.) CitationKurtz, David L., and Louis E. Boone. Boone & Kurtz Contemporary Marketing. instructor's edition, 14th ed. South-Western/Cengage Learning, 2008.
Warning: These citations may not always be 100% accurate.