Kurtz, D. L., & Boone, L. E. (2008). Boone & Kurtz contemporary marketing (instructor's edition, 14th ed.). South-Western/Cengage Learning.
Cita Chicago (17th ed.)Kurtz, David L., i Louis E. Boone. Boone & Kurtz Contemporary Marketing. instructor's edition, 14th ed. Mason, Ohio: South-Western/Cengage Learning, 2008.
Cita MLA (9th ed.)Kurtz, David L., i Louis E. Boone. Boone & Kurtz Contemporary Marketing. instructor's edition, 14th ed. South-Western/Cengage Learning, 2008.
Atenció: Aquestes cites poden no estar 100% correctes.