TY - THES T1 - Boy Abunda's myth as presented in the Bear Brand "Laki sa Gatas" commercial a semiotics analysis A1 - Tegelan, April Dawn Federizo- LA - English YR - 2012 UL - https://tuklas.up.edu.ph/Record/UP-99796217610572114 NO - Vita. CN - LG 993.5 2012 M3 T44 KW - Boy Abunda. KW - Television commercials : Philippines--Semiotics. ER -