From preliminary ideas to corroborated product definitions managing the front end of new product development.

From preliminary ideas to corroborated product definitions managing the front end of new product development.

Detalles Bibliográficos
Publicado en:California management review V. 54, 1,3,4 (2011-12).
Autor Principal: Floreu, Henrik
Formato: Artigo
Idioma:English
Subjects:
Management science.
Production planning.
Product development.