Floreu, H. From preliminary ideas to corroborated product definitions: Managing the front end of new product development. California management review.
Chicago Style (17th ed.) CitationFloreu, Henrik. "From Preliminary Ideas to Corroborated Product Definitions: Managing the Front End of New Product Development." California Management Review .
MLA (9th ed.) CitationFloreu, Henrik. "From Preliminary Ideas to Corroborated Product Definitions: Managing the Front End of New Product Development." California Management Review, .
Warning: These citations may not always be 100% accurate.