On the effectiveness of ego- and other-focused ad-evoked emotions the moderating impact of product type and personality.
| الحاوية / القاعدة: | International journal of advertising : quarterly review of marketing communication V. 31, 1-4 (2012). |
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| المؤلف الرئيسي: | |
| التنسيق: | مقال |
| اللغة: | English |
| الموضوعات: |