When opposites detract categorical reasoning and subtractive valuation of product combinations.

When opposites detract categorical reasoning and subtractive valuation of product combinations.

Bibliographic Details
Published in:Journal of consumer research V. 39, 1-4 (2012).
Main Author: Brough, Aaron R.
Format: Article
Language:English
Subjects:
Valuation.
Perceptions.
Willingness to pay.
Market research.