Self-affirmation through the choice of highly aesthetic products.

Self-affirmation through the choice of highly aesthetic products.

Detalhes bibliográficos
Publicado no:Journal of consumer research V. 39, 1-4 (2012).
Autor principal: Townsend, Claudia
Formato: Artigo
Idioma:English
Assuntos:
Aesthetics.
Product choice.
Product design.
Market research.
Consumer goods.