APA (7th ed.) Citation

Lascu, D., & Clow, K. E. (2008). Essentials of marketing (3rd ed.). Cengage Learning.

Chicago Style (17th ed.) Citation

Lascu, Dana-Nicoleta, and Kenneth E. Clow. Essentials of Marketing. 3rd ed. Mason, Ohio: Cengage Learning, 2008.

MLA (9th ed.) Citation

Lascu, Dana-Nicoleta, and Kenneth E. Clow. Essentials of Marketing. 3rd ed. Cengage Learning, 2008.