Cita APA (7th ed.)

Lascu, D., & Clow, K. E. (2008). Essentials of marketing (3rd ed.). Cengage Learning.

Cita Chicago (17th ed.)

Lascu, Dana-Nicoleta, i Kenneth E. Clow. Essentials of Marketing. 3rd ed. Mason, Ohio: Cengage Learning, 2008.

Cita MLA (9th ed.)

Lascu, Dana-Nicoleta, i Kenneth E. Clow. Essentials of Marketing. 3rd ed. Cengage Learning, 2008.