a29 for 70 items or 70 items for $29? How presentation order affects package perceptions.

a29 for 70 items or 70 items for $29? How presentation order affects package perceptions.

Sonraí bibleagrafaíochta
Foilsithe in:Journal of consumer research V. 39, 1-4 (2012).
Príomhchruthaitheoir: aaBagchi, Rajesh
Formáid: Alt
Ábhair:
aaConsumer behavior.
aaPrices.
aaBundling.
aaPerceptions.