a29 for 70 items or 70 items for $29? How presentation order affects package perceptions.

a29 for 70 items or 70 items for $29? How presentation order affects package perceptions.

Podrobná bibliografie
Vydáno v:Journal of consumer research V. 39, 1-4 (2012).
Hlavní autor: aaBagchi, Rajesh
Médium: Článek
Témata:
aaConsumer behavior.
aaPrices.
aaBundling.
aaPerceptions.