Overestimating others' willingness to pay.

ग्रंथसूची विवरण
में प्रकाशित:	Journal of consumer research V. 39, 1-4 (2012).
मुख्य लेखक:	Frederick, Shane
स्वरूप:	लेख
भाषा:	English
विषय:	Consumer behavior. Willingness to pay. Pricing policies. Estimation bias.