APA (7th ed.) Citation

Frederick, S. Overestimating others' willingness to pay. Journal of consumer research.

Chicago Style (17th ed.) Citation

Frederick, Shane. "Overestimating Others' Willingness to Pay." Journal of Consumer Research .

MLA (9th ed.) Citation

Frederick, Shane. "Overestimating Others' Willingness to Pay." Journal of Consumer Research, .

Warning: These citations may not always be 100% accurate.