Who owns the customer? Disentangling customer loyalty in indirect distribution channels.

Who owns the customer? Disentangling customer loyalty in indirect distribution channels.

Sonraí bibleagrafaíochta
Foilsithe in:Journal of supply chain management V. 48, 2 (2012).
Príomhchruthaitheoir: Eggert, Andreas
Formáid: Alt
Teanga:English
Ábhair:
Brand loyalty.
Manufacturers.
Market strategy.
Regression analysis.