Who owns the customer? Disentangling customer loyalty in indirect distribution channels.

Who owns the customer? Disentangling customer loyalty in indirect distribution channels.

Bibliographic Details
Published in:Journal of supply chain management V. 48, 2 (2012).
Main Author: Eggert, Andreas
Format: Article
Language:English
Subjects:
Brand loyalty.
Manufacturers.
Market strategy.
Regression analysis.