A general consumer preference model for experience products Application to internet recommendation.
Published in: | Journal of marketing research V. 49, 3 (2012). |
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Main Author: | |
Format: | Article |
Language: | English |
Subjects: |
Published in: | Journal of marketing research V. 49, 3 (2012). |
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Main Author: | |
Format: | Article |
Language: | English |
Subjects: |