Base-rate information in consumer attributions of product-harm crises.

Base-rate information in consumer attributions of product-harm crises.

Detaylı Bibliyografya
Yayımlandı:Journal of marketing research V. 49, 3 (2012).
Yazar: Jing Lei
Materyal Türü: Makale
Dil:English
Konular:
Consumer behavior.
Brand image.
Perceptions.