Base-rate information in consumer attributions of product-harm crises.

Base-rate information in consumer attributions of product-harm crises.

Dades bibliogràfiques
Publicat a:Journal of marketing research V. 49, 3 (2012).
Autor principal: Jing Lei
Format: Article
Idioma:English
Matèries:
Consumer behavior.
Brand image.
Perceptions.