Suspicious minds Exploring neural processes during exposure to deceptive advertising.

Suspicious minds Exploring neural processes during exposure to deceptive advertising.

Detaylı Bibliyografya
Yayımlandı:Journal of marketing research V. 49, 3 (2012).
Yazar: Craig, Adam W.
Materyal Türü: Makale
Dil:English
Konular:
False advertising.
Consumer behavior.
Cognition & reasoning.
Brain.
Nuclear magnetic resonance > NMR.