Suspicious minds Exploring neural processes during exposure to deceptive advertising.

Suspicious minds Exploring neural processes during exposure to deceptive advertising.

ग्रंथसूची विवरण
में प्रकाशित:Journal of marketing research V. 49, 3 (2012).
मुख्य लेखक: Craig, Adam W.
स्वरूप: लेख
भाषा:English
विषय:
False advertising.
Consumer behavior.
Cognition & reasoning.
Brain.
Nuclear magnetic resonance > NMR.