The effects of brand name structure on brand extension evaluations and parent brand dilution.
| Published in: | Journal of marketing research V. 49, 3 (2012). |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Subjects: |
| Published in: | Journal of marketing research V. 49, 3 (2012). |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Subjects: |