APA (7th ed.) Citation

Sood, S. The effects of brand name structure on brand extension evaluations and parent brand dilution. Journal of marketing research.

Chicago Style (17th ed.) Citation

Sood, Sanjay. "The Effects of Brand Name Structure on Brand Extension Evaluations and Parent Brand Dilution." Journal of Marketing Research .

MLA (9th ed.) Citation

Sood, Sanjay. "The Effects of Brand Name Structure on Brand Extension Evaluations and Parent Brand Dilution." Journal of Marketing Research, .

Warning: These citations may not always be 100% accurate.