Strategically leveraging corporate social responsibility A corporate branding perspective.

Strategically leveraging corporate social responsibility A corporate branding perspective.

Библиографические подробности
Опубликовано в::California management review V. 54, 1,3,4 (2011-12).
Главный автор: Vallaster, Christine
Формат: Статья
Язык:English
Предметы:
Corporate responsibility.
Social responsibility.
Qualitative research.
Corporate identity.