Strategically leveraging corporate social responsibility A corporate branding perspective.

Strategically leveraging corporate social responsibility A corporate branding perspective.

Λεπτομέρειες βιβλιογραφικής εγγραφής
Τόπος έκδοσης:California management review V. 54, 1,3,4 (2011-12).
Κύριος συγγραφέας: Vallaster, Christine
Μορφή: Άρθρο
Γλώσσα:English
Θέματα:
Corporate responsibility.
Social responsibility.
Qualitative research.
Corporate identity.