Strategically leveraging corporate social responsibility A corporate branding perspective.

Strategically leveraging corporate social responsibility A corporate branding perspective.

Podrobná bibliografie
Vydáno v:California management review V. 54, 1,3,4 (2011-12).
Hlavní autor: Vallaster, Christine
Médium: Článek
Jazyk:English
Témata:
Corporate responsibility.
Social responsibility.
Qualitative research.
Corporate identity.