Strategically leveraging corporate social responsibility A corporate branding perspective.

Strategically leveraging corporate social responsibility A corporate branding perspective.

Détails bibliographiques
Publié dans:California management review V. 54, 1,3,4 (2011-12).
Auteur principal: Vallaster, Christine
Format: Article
Langue:English
Sujets:
Corporate responsibility.
Social responsibility.
Qualitative research.
Corporate identity.