Strategically leveraging corporate social responsibility A corporate branding perspective.

Strategically leveraging corporate social responsibility A corporate branding perspective.

Bibliographische Detailangaben
Veröffentlicht in:California management review V. 54, 1,3,4 (2011-12).
1. Verfasser: Vallaster, Christine
Format: Artikel
Sprache:English
Schlagworte:
Corporate responsibility.
Social responsibility.
Qualitative research.
Corporate identity.