APA (7th ed.) Citation

Chernev, A. Customers will pay more for less. Harvard Business Review.

Chicago Style (17th ed.) Citation

Chernev, Alexander. "Customers Will Pay More for Less." Harvard Business Review .

MLA (9th ed.) Citation

Chernev, Alexander. "Customers Will Pay More for Less." Harvard Business Review, .

Warning: These citations may not always be 100% accurate.