Reality check at the bottom of the pyramid.

Reality check at the bottom of the pyramid.

Dades bibliogràfiques
Publicat a:Harvard Business Review V. 90, 1-6,9-12 (2012).
Autor principal: Simanis, Erik
Format: Article
Idioma:English
Matèries:
Developing countries > LDCs.
Pricing policies.
Market strategy.
Poverty.