Reality check at the bottom of the pyramid.

Reality check at the bottom of the pyramid.

Bibliografske podrobnosti
izdano v:Harvard Business Review V. 90, 1-6,9-12 (2012).
Glavni avtor: Simanis, Erik
Format: Article
Jezik:English
Teme:
Developing countries > LDCs.
Pricing policies.
Market strategy.
Poverty.