Reality check at the bottom of the pyramid.

Reality check at the bottom of the pyramid.

Bibliographische Detailangaben
Veröffentlicht in:Harvard Business Review V. 90, 1-6,9-12 (2012).
1. Verfasser: Simanis, Erik
Format: Artikel
Sprache:English
Schlagworte:
Developing countries > LDCs.
Pricing policies.
Market strategy.
Poverty.