Reality check at the bottom of the pyramid.

Reality check at the bottom of the pyramid.

Detalhes bibliográficos
Publicado no:Harvard Business Review V. 90, 1-6,9-12 (2012).
Autor principal: Simanis, Erik
Formato: Artigo
Idioma:English
Assuntos:
Developing countries > LDCs.
Pricing policies.
Market strategy.
Poverty.