Event-related advertising and the special case of sponsorship-linked.

Detaylı Bibliyografya
Yayımlandı:	International journal of advertising : quarterly review of marketing communication V. 31, 1-4 (2012).
Yazar:	Kelly, Sarah J.
Materyal Türü:	Makale
Dil:	English
Konular:	Corporate sponsorship. Brand image. Content analysis.