Event-related advertising and the special case of sponsorship-linked.

Event-related advertising and the special case of sponsorship-linked.

Opis bibliograficzny
Wydane w:International journal of advertising : quarterly review of marketing communication V. 31, 1-4 (2012).
1. autor: Kelly, Sarah J.
Format: Artykuł
Język:English
Hasła przedmiotowe:
Corporate sponsorship.
Brand image.
Content analysis.